To give us an idea of a level playing field we need some baseline to compare different size markets against each other. You would think if you had more people in your market, say New York or Los Angeles, you would probably have higher gross numbers then a small market like Columbus. So using the census for American (2010) and Canadian (2006) metro areas (source: Wikipedia, OMB).*
*You may have some objections but hey these are statistically regular so I am not technically including San Francisco-Oakland in the San Jose metro area.
Now lets include their Twitter stats (followers and tweets) for January 2012:
But let's make local metro population a factor and calculate the Twitter followers per 10k people in the lcoal metro area. Written mathmatecially as:
Twitter per 10k = (Twitter followers/Metro Pop)*10,000
Largest drop in position:
-14! New York Red Bulls going from 4th by Followers to 18th when adjusted for metro population.
Biggest gain in position:
+14! Real Salt Lake going from 15th by Followers to number one when adjusted for metro population.
So if you are in the relegation zone of MLS Twitter accounts, you may want to start paying attention to the top 5 here because they are doing something you are not.
Here are the two charts side by side for easier comparison:
Do you see any other trends here? More to come on Facebook and YouTube later this week.